Product Designer · Strategy + UX + Team Growth
Product Designer · Strategy + UX + Team Growth
Product Designer · Strategy + UX + Team Growth
Worked with
Worked with
Worked with
Currently booking projects for Q1 2026
What colleagues are saying — I've been lucky to work alongside incredible people, from developers and product managers to researchers and executives. Here's what some of them shared about our collaboration.
Vicky is a true design leader. She brings a deep understanding of product strategy and technical execution to her work, but she stands out as a leader in her ability to build high performing design teams. Besides being one of my favorite people to work with over the course of my career, I would trust Vicky to lead design for any project I am involved in because of her vision, passion, and the results I’ve seen her deliver consistently.
Daniel Curci
Director of Tech Alliances at OneLayer
Victoria is an amazing partner in coming up with seamless digital experiences for customers. We challenge each other to get to the right conclusion for our talent/customers and do it in a way that is possible to deliver results quickly. What I admire in Victoria most is her ability to build competent and experienced teams. It's clear her team respect her and each of them hold themselves to the same high standard as Victoria which is really unique. As well as delivering, Victoria is just an overall pleasure to work with.
Rosa Langhammer
Sr. Director, Matching Operations at Andela
I have the pleasure of working with Victoria at Andela. Victoria is an incredible advocate for user research and thoughtful UX and UI. She has fantastic attention to detail and is never afraid to ask challenging questions that ensure we're thinking about the user experience from all angles. She is also a skilled designer herself, with a deep understanding of the latest trends and best practices. Victoria is a fantastic leader having created a high-performing team of product designers who she gets the best out of.
Alice Marsh
Product | Fulbright, Parsons MS SDM
I worked with Victoria during our time at Andela. As a leader, she was both respected and genuinely appreciated by her team. She’s easy to work with, brings positive energy into every room, and has a sharp eye for both UX and UI details. Her creativity, attention to detail, and ability to find smart, user-centered solutions consistently elevated the work.
I’d highly recommend Victoria for any company looking for a strong UX leader who knows how to inspire great design and great teams.Lucía de la Torre
Product Leader
I had the pleasure of working closely with Victoria in her role as Head of Product Design, and I cannot recommend her highly enough. Victoria is a passionate and dedicated professional who brings an unparalleled level of enthusiasm to her work. Her commitment to detail is exceptional, ensuring that every aspect of the design process is thoroughly examined and refined.
Victoria's focus on establishing and maintaining healthy processes within her team is truly commendable.
Dávor Margetic
Business Development Manager at Somnio Software
Vicky is a true design leader. She brings a deep understanding of product strategy and technical execution to her work, but she stands out as a leader in her ability to build high performing design teams. Besides being one of my favorite people to work with over the course of my career, I would trust Vicky to lead design for any project I am involved in because of her vision, passion, and the results I’ve seen her deliver consistently.
Daniel Curci
Director of Tech Alliances at OneLayer
Victoria is an amazing partner in coming up with seamless digital experiences for customers. We challenge each other to get to the right conclusion for our talent/customers and do it in a way that is possible to deliver results quickly. What I admire in Victoria most is her ability to build competent and experienced teams. It's clear her team respect her and each of them hold themselves to the same high standard as Victoria which is really unique. As well as delivering, Victoria is just an overall pleasure to work with.
Rosa Langhammer
Sr. Director, Matching Operations at Andela
I have the pleasure of working with Victoria at Andela. Victoria is an incredible advocate for user research and thoughtful UX and UI. She has fantastic attention to detail and is never afraid to ask challenging questions that ensure we're thinking about the user experience from all angles. She is also a skilled designer herself, with a deep understanding of the latest trends and best practices. Victoria is a fantastic leader having created a high-performing team of product designers who she gets the best out of.
Alice Marsh
Product | Fulbright, Parsons MS SDM
I worked with Victoria during our time at Andela. As a leader, she was both respected and genuinely appreciated by her team. She’s easy to work with, brings positive energy into every room, and has a sharp eye for both UX and UI details. Her creativity, attention to detail, and ability to find smart, user-centered solutions consistently elevated the work.
I’d highly recommend Victoria for any company looking for a strong UX leader who knows how to inspire great design and great teams.Lucía de la Torre
Product Leader
I had the pleasure of working closely with Victoria in her role as Head of Product Design, and I cannot recommend her highly enough. Victoria is a passionate and dedicated professional who brings an unparalleled level of enthusiasm to her work. Her commitment to detail is exceptional, ensuring that every aspect of the design process is thoroughly examined and refined.
Victoria's focus on establishing and maintaining healthy processes within her team is truly commendable.
Dávor Margetic
Business Development Manager at Somnio Software
Vicky is a true design leader. She brings a deep understanding of product strategy and technical execution to her work, but she stands out as a leader in her ability to build high performing design teams. Besides being one of my favorite people to work with over the course of my career, I would trust Vicky to lead design for any project I am involved in because of her vision, passion, and the results I’ve seen her deliver consistently.
Daniel Curci
Director of Tech Alliances at OneLayer
Victoria is an amazing partner in coming up with seamless digital experiences for customers. We challenge each other to get to the right conclusion for our talent/customers and do it in a way that is possible to deliver results quickly. What I admire in Victoria most is her ability to build competent and experienced teams. It's clear her team respect her and each of them hold themselves to the same high standard as Victoria which is really unique. As well as delivering, Victoria is just an overall pleasure to work with.
Rosa Langhammer
Sr. Director, Matching Operations at Andela
I have the pleasure of working with Victoria at Andela. Victoria is an incredible advocate for user research and thoughtful UX and UI. She has fantastic attention to detail and is never afraid to ask challenging questions that ensure we're thinking about the user experience from all angles. She is also a skilled designer herself, with a deep understanding of the latest trends and best practices. Victoria is a fantastic leader having created a high-performing team of product designers who she gets the best out of.
Alice Marsh
Product | Fulbright, Parsons MS SDM
I worked with Victoria during our time at Andela. As a leader, she was both respected and genuinely appreciated by her team. She’s easy to work with, brings positive energy into every room, and has a sharp eye for both UX and UI details. Her creativity, attention to detail, and ability to find smart, user-centered solutions consistently elevated the work.
I’d highly recommend Victoria for any company looking for a strong UX leader who knows how to inspire great design and great teams.Lucía de la Torre
Product Leader
I had the pleasure of working closely with Victoria in her role as Head of Product Design, and I cannot recommend her highly enough. Victoria is a passionate and dedicated professional who brings an unparalleled level of enthusiasm to her work. Her commitment to detail is exceptional, ensuring that every aspect of the design process is thoroughly examined and refined.
Victoria's focus on establishing and maintaining healthy processes within her team is truly commendable.
Dávor Margetic
Business Development Manager at Somnio Software
Vicky is a true design leader. She brings a deep understanding of product strategy and technical execution to her work, but she stands out as a leader in her ability to build high performing design teams. Besides being one of my favorite people to work with over the course of my career, I would trust Vicky to lead design for any project I am involved in because of her vision, passion, and the results I’ve seen her deliver consistently.
Daniel Curci
Director of Tech Alliances at OneLayer
Victoria is an amazing partner in coming up with seamless digital experiences for customers. We challenge each other to get to the right conclusion for our talent/customers and do it in a way that is possible to deliver results quickly. What I admire in Victoria most is her ability to build competent and experienced teams. It's clear her team respect her and each of them hold themselves to the same high standard as Victoria which is really unique. As well as delivering, Victoria is just an overall pleasure to work with.
Rosa Langhammer
Sr. Director, Matching Operations at Andela
I have the pleasure of working with Victoria at Andela. Victoria is an incredible advocate for user research and thoughtful UX and UI. She has fantastic attention to detail and is never afraid to ask challenging questions that ensure we're thinking about the user experience from all angles. She is also a skilled designer herself, with a deep understanding of the latest trends and best practices. Victoria is a fantastic leader having created a high-performing team of product designers who she gets the best out of.
Alice Marsh
Product | Fulbright, Parsons MS SDM
I worked with Victoria during our time at Andela. As a leader, she was both respected and genuinely appreciated by her team. She’s easy to work with, brings positive energy into every room, and has a sharp eye for both UX and UI details. Her creativity, attention to detail, and ability to find smart, user-centered solutions consistently elevated the work.
I’d highly recommend Victoria for any company looking for a strong UX leader who knows how to inspire great design and great teams.Lucía de la Torre
Product Leader
I had the pleasure of working closely with Victoria in her role as Head of Product Design, and I cannot recommend her highly enough. Victoria is a passionate and dedicated professional who brings an unparalleled level of enthusiasm to her work. Her commitment to detail is exceptional, ensuring that every aspect of the design process is thoroughly examined and refined.
Victoria's focus on establishing and maintaining healthy processes within her team is truly commendable.
Dávor Margetic
Business Development Manager at Somnio Software
Vicky is a true design leader. She brings a deep understanding of product strategy and technical execution to her work, but she stands out as a leader in her ability to build high performing design teams. Besides being one of my favorite people to work with over the course of my career, I would trust Vicky to lead design for any project I am involved in because of her vision, passion, and the results I’ve seen her deliver consistently.
Daniel Curci
Director of Tech Alliances at OneLayer
Victoria is an amazing partner in coming up with seamless digital experiences for customers. We challenge each other to get to the right conclusion for our talent/customers and do it in a way that is possible to deliver results quickly. What I admire in Victoria most is her ability to build competent and experienced teams. It's clear her team respect her and each of them hold themselves to the same high standard as Victoria which is really unique. As well as delivering, Victoria is just an overall pleasure to work with.
Rosa Langhammer
Sr. Director, Matching Operations at Andela
I have the pleasure of working with Victoria at Andela. Victoria is an incredible advocate for user research and thoughtful UX and UI. She has fantastic attention to detail and is never afraid to ask challenging questions that ensure we're thinking about the user experience from all angles. She is also a skilled designer herself, with a deep understanding of the latest trends and best practices. Victoria is a fantastic leader having created a high-performing team of product designers who she gets the best out of.
Alice Marsh
Product | Fulbright, Parsons MS SDM
I worked with Victoria during our time at Andela. As a leader, she was both respected and genuinely appreciated by her team. She’s easy to work with, brings positive energy into every room, and has a sharp eye for both UX and UI details. Her creativity, attention to detail, and ability to find smart, user-centered solutions consistently elevated the work.
I’d highly recommend Victoria for any company looking for a strong UX leader who knows how to inspire great design and great teams.Lucía de la Torre
Product Leader
I had the pleasure of working closely with Victoria in her role as Head of Product Design, and I cannot recommend her highly enough. Victoria is a passionate and dedicated professional who brings an unparalleled level of enthusiasm to her work. Her commitment to detail is exceptional, ensuring that every aspect of the design process is thoroughly examined and refined.
Victoria's focus on establishing and maintaining healthy processes within her team is truly commendable.
Dávor Margetic
Business Development Manager at Somnio Software
Vicky is a true design leader. She brings a deep understanding of product strategy and technical execution to her work, but she stands out as a leader in her ability to build high performing design teams. Besides being one of my favorite people to work with over the course of my career, I would trust Vicky to lead design for any project I am involved in because of her vision, passion, and the results I’ve seen her deliver consistently.
Daniel Curci
Director of Tech Alliances at OneLayer
Victoria is an amazing partner in coming up with seamless digital experiences for customers. We challenge each other to get to the right conclusion for our talent/customers and do it in a way that is possible to deliver results quickly. What I admire in Victoria most is her ability to build competent and experienced teams. It's clear her team respect her and each of them hold themselves to the same high standard as Victoria which is really unique. As well as delivering, Victoria is just an overall pleasure to work with.
Rosa Langhammer
Sr. Director, Matching Operations at Andela
I have the pleasure of working with Victoria at Andela. Victoria is an incredible advocate for user research and thoughtful UX and UI. She has fantastic attention to detail and is never afraid to ask challenging questions that ensure we're thinking about the user experience from all angles. She is also a skilled designer herself, with a deep understanding of the latest trends and best practices. Victoria is a fantastic leader having created a high-performing team of product designers who she gets the best out of.
Alice Marsh
Product | Fulbright, Parsons MS SDM
I worked with Victoria during our time at Andela. As a leader, she was both respected and genuinely appreciated by her team. She’s easy to work with, brings positive energy into every room, and has a sharp eye for both UX and UI details. Her creativity, attention to detail, and ability to find smart, user-centered solutions consistently elevated the work.
I’d highly recommend Victoria for any company looking for a strong UX leader who knows how to inspire great design and great teams.Lucía de la Torre
Product Leader
I had the pleasure of working closely with Victoria in her role as Head of Product Design, and I cannot recommend her highly enough. Victoria is a passionate and dedicated professional who brings an unparalleled level of enthusiasm to her work. Her commitment to detail is exceptional, ensuring that every aspect of the design process is thoroughly examined and refined.
Victoria's focus on establishing and maintaining healthy processes within her team is truly commendable.
Dávor Margetic
Business Development Manager at Somnio Software
Vicky is a true design leader. She brings a deep understanding of product strategy and technical execution to her work, but she stands out as a leader in her ability to build high performing design teams. Besides being one of my favorite people to work with over the course of my career, I would trust Vicky to lead design for any project I am involved in because of her vision, passion, and the results I’ve seen her deliver consistently.
Daniel Curci
Director of Tech Alliances at OneLayer
Victoria is an amazing partner in coming up with seamless digital experiences for customers. We challenge each other to get to the right conclusion for our talent/customers and do it in a way that is possible to deliver results quickly. What I admire in Victoria most is her ability to build competent and experienced teams. It's clear her team respect her and each of them hold themselves to the same high standard as Victoria which is really unique. As well as delivering, Victoria is just an overall pleasure to work with.
Rosa Langhammer
Sr. Director, Matching Operations at Andela
I have the pleasure of working with Victoria at Andela. Victoria is an incredible advocate for user research and thoughtful UX and UI. She has fantastic attention to detail and is never afraid to ask challenging questions that ensure we're thinking about the user experience from all angles. She is also a skilled designer herself, with a deep understanding of the latest trends and best practices. Victoria is a fantastic leader having created a high-performing team of product designers who she gets the best out of.
Alice Marsh
Product | Fulbright, Parsons MS SDM
I worked with Victoria during our time at Andela. As a leader, she was both respected and genuinely appreciated by her team. She’s easy to work with, brings positive energy into every room, and has a sharp eye for both UX and UI details. Her creativity, attention to detail, and ability to find smart, user-centered solutions consistently elevated the work.
I’d highly recommend Victoria for any company looking for a strong UX leader who knows how to inspire great design and great teams.Lucía de la Torre
Product Leader
I had the pleasure of working closely with Victoria in her role as Head of Product Design, and I cannot recommend her highly enough. Victoria is a passionate and dedicated professional who brings an unparalleled level of enthusiasm to her work. Her commitment to detail is exceptional, ensuring that every aspect of the design process is thoroughly examined and refined.
Victoria's focus on establishing and maintaining healthy processes within her team is truly commendable.
Dávor Margetic
Business Development Manager at Somnio Software
Vicky is a true design leader. She brings a deep understanding of product strategy and technical execution to her work, but she stands out as a leader in her ability to build high performing design teams. Besides being one of my favorite people to work with over the course of my career, I would trust Vicky to lead design for any project I am involved in because of her vision, passion, and the results I’ve seen her deliver consistently.
Daniel Curci
Director of Tech Alliances at OneLayer
Victoria is an amazing partner in coming up with seamless digital experiences for customers. We challenge each other to get to the right conclusion for our talent/customers and do it in a way that is possible to deliver results quickly. What I admire in Victoria most is her ability to build competent and experienced teams. It's clear her team respect her and each of them hold themselves to the same high standard as Victoria which is really unique. As well as delivering, Victoria is just an overall pleasure to work with.
Rosa Langhammer
Sr. Director, Matching Operations at Andela
I have the pleasure of working with Victoria at Andela. Victoria is an incredible advocate for user research and thoughtful UX and UI. She has fantastic attention to detail and is never afraid to ask challenging questions that ensure we're thinking about the user experience from all angles. She is also a skilled designer herself, with a deep understanding of the latest trends and best practices. Victoria is a fantastic leader having created a high-performing team of product designers who she gets the best out of.
Alice Marsh
Product | Fulbright, Parsons MS SDM
I worked with Victoria during our time at Andela. As a leader, she was both respected and genuinely appreciated by her team. She’s easy to work with, brings positive energy into every room, and has a sharp eye for both UX and UI details. Her creativity, attention to detail, and ability to find smart, user-centered solutions consistently elevated the work.
I’d highly recommend Victoria for any company looking for a strong UX leader who knows how to inspire great design and great teams.Lucía de la Torre
Product Leader
I had the pleasure of working closely with Victoria in her role as Head of Product Design, and I cannot recommend her highly enough. Victoria is a passionate and dedicated professional who brings an unparalleled level of enthusiasm to her work. Her commitment to detail is exceptional, ensuring that every aspect of the design process is thoroughly examined and refined.
Victoria's focus on establishing and maintaining healthy processes within her team is truly commendable.
Dávor Margetic
Business Development Manager at Somnio Software
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Selected Work —
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Projects I've led as a Product Designer and Design Director, showcasing end-to-end product strategy, user research, and interface design.
Projects I've led as a Product Designer and Design Director, showcasing end-to-end product strategy, user research, and interface design.
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Why working together
Why working together
I work at the intersection of product strategy, design, and execution. That means I don’t just focus on how things look — I focus on how they work for the business, the team, and the people using the product
Let's talk about your project
vmarafetti@gmail.com
Improve product success through cohesive design strategies
Improve product success through cohesive design strategies
I collaborate with clients and established teams to develop detailed user flows, high-fidelity prototypes, and meticulously crafted end-to-end user experiences. My approach takes into account all business objectives and user needs.
Establish a strong design foundation by assembling the right team
Establish a strong design foundation by assembling the right team
With over 18 years of experience, I excel at finding, assessing, and coaching designers globally, transforming them into a world-class team ready to execute any strategy. I establish best practices, foster a strong design & research culture, and implement essential tools, ensuring rapid team development.
Achieve higher product conversion and retention
Achieve higher product conversion and retention
With a solid background in UX, UI, and product growth, I assist clients in auditing their products and websites to identify key areas for improvement. Together, we define actionable steps to address critical and recurring issues and establish metrics to track progress and success.
Benefit from full-service product design & dev services
Benefit from full-service product design & dev services
For clients seeking comprehensive and robust services, I collaborate with my brother, a senior software engineer with over 20 years of experience. Together, we transform all projects into fully functional and accessible digital products, including websites, e-commerce sites, and native and mobile applications.
Expert Design
Expert Design
Expert Design
Strategy Solutions
Since the beginning of my career, I’ve been driven by a desire to deeply understand the real problem behind each request and how it connects to the broader business service blueprint. I believe asking the right questions, at the right time, to the right people is key to uncovering actionable insights for effective design and business growth.
————— This mindset has strongly influenced my work as a designer, bringing together business context and design expertise. I thrive in projects where this combination is valued, enabling me to build solutions that are both strategic and impactful.
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Product Design & UX & UX Research
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Product Design & UX & UX Research
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Info. Architecture & Prototyping
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Design Audit & Strategy
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Budgeting & Hiring